What does it take to sponsor someone well?
Rosalind Chow shares a strategic framework for reshaping workplace relationships and advancing talent.
In today’s competitive business landscape, the ability to effectively sponsor talent can make or break an organization’s success. Rosalind Chow, a leading expert in talent management, shares a strategic framework that organizations can use to reshape workplace relationships and advance their talent pool.
The Importance of Sponsorship
Sponsorship is more than just mentorship – it involves advocating for and promoting the career advancement of an individual within an organization. Research has shown that employees who have sponsors are more likely to be promoted, receive higher salaries, and have greater job satisfaction.
Key Components of Effective Sponsorship
According to Chow, there are several key components that are essential for effective sponsorship:
- Building a strong relationship with the sponsored individual
- Providing opportunities for visibility and exposure within the organization
- Advocating for the individual’s career advancement
- Offering guidance and support in navigating organizational politics
Strategic Framework for Sponsoring Talent
Chow’s strategic framework for sponsoring talent is based on a deep understanding of the organizational landscape and the unique needs of the sponsored individual. By following this framework, organizations can create a culture of sponsorship that drives employee engagement, retention, and performance.
Framework Overview:
- Assess the organizational context and identify high-potential talent
- Develop a sponsorship plan that aligns with the organization’s strategic goals
- Implement the plan through targeted actions and interventions
- Evaluate the impact of sponsorship on individual and organizational outcomes
FAQ
Q: How can organizations measure the success of their sponsorship efforts?
A: Organizations can measure the success of their sponsorship efforts by tracking key performance indicators such as employee retention, promotion rates, and employee engagement scores.
Q: What are some common challenges organizations face when implementing a sponsorship program?
A: Some common challenges organizations face when implementing a sponsorship program include resistance from senior leadership, lack of buy-in from sponsors and sponsees, and difficulty in tracking the impact of sponsorship on organizational outcomes.
Conclusion
In conclusion, sponsoring talent is a critical component of organizational success. By following a strategic framework like the one outlined by Rosalind Chow, organizations can create a culture of sponsorship that drives employee engagement, retention, and performance. With the right tools and resources, organizations can reshape workplace relationships and advance their talent pool to new heights.

